The target audience — for their own reasons, the car cleaning business owners had a customer base mostly from the senior age group.
The problem with elderly customers is that
they don’t spend much time on social media during the day, making it very difficult to reach them through ads.
What did we do?
We created an advertisement designed to capture their attention instantly, the moment an elderly person scrolls through Facebook.
The ad shows a child who has grown old — but his car remains clean and Yung .
We appeal to the senior’s heart, speaking about aging, youth, and that playful flirtation with life itself.
It’s an emotional campaign that brought a significant number of new clients to the car cleaning company.
