‏Hair stylists didn’t want to pay for beautiful, unique scissors — they were perfectly content with their simple ones.

‏The business owner came to OvaFuture, embarrassed, and asked

•  The marketing pain:

‏“How can I convince hair stylists to buy an expensive product they’re not even interested in?”

• Our success;

‏We researched and explored the emotional world of hair stylists — and decided to appeal to their ego:

‏“Want to be a king? Buy designer scissors.”

‏The hair stylists loved the idea and ended up buying a large number of scissors.